5 Ways Calyx Creative Design Services Can Help Your Cannabis Brand

What makes for a memorable cannabis brand? 

Your product is top-tier, but how else do you attract and retain your customers? Although cannabis brands may rely on product quality to drive sales, memorable branding is an undeniable and essential element of growing your business.

Calyx’s creative industry experts understand the ins and outs of compliant cannabis packaging and the branding elements that take purchasing and consumption experiences to the next level. Every container we offer in our packaging suite provides the perfect canvas for our partners to showcase their unique brands.

Read on to see how partnering with Calyx Creative can help you conquer the challenges you’re facing as a cannabis brand operating in a highly competitive marketplace. Our team of design maestros works with you to elevate your brand and attract new customers while saving you time and money. 

Challenge #1: You’re Not Sure Where to Start 

Our team takes the time to learn about your business goals and recommends a creative strategy tailored to your needs. Calyx Creative’s highly collaborative and consultative approach can help you elevate your visual presence in the market and achieve your objectives.

Challenge #2: It’s Difficult to Keep Up With Cannabis Rules and Regulations and Stay Compliant

While we require our clients to review their local rules and regulations, our knowledgeable team can point you in the right direction.

Our seasoned cannabis industry experts understand the complex regulations around packaging and branding do’s and don’ts, including:

• Tricky typography like compliant font styles, sizes, heights, and weights
• How to avoid leveraging illustrations and graphics that may appeal to children
• Compliant sizing, placement, and coloring of state-specific warning symbols
• Law-abiding use of vibrant colors and eye-catching print effects
• Requirements for Child-Resistant certified cannabis containers
• Market-specific opacity requirements

Challenge #3: You’re Not Sure How to Appeal To Your Target Customer

Our experienced creative team has a strong track record of collaborating with new and established brands to create designs that: 

• Resonate with the recreational culture of stoners and heady glass enthusiasts and attract canna-curious consumers
• Appeal to potential patients that are new to cannabis and are interested in exploring its medicinal benefits
• Are visually differentiated from other brands so they stand out in the crowded cannabis market

Challenge #4: You’re Dealing with Too Many Service Providers, Including Your Agency or Freelance Designer and Your Packaging Supplier

Calyx Containers offers streamlined services from packaging to creative to labels and boxes.

To optimize and organize your business operations, you can combine Calyx’s packaging products, creative services, and our label application capabilities for a seamless experience to retail.

Challenge #5: Branding and Design Agencies Are Expensive And Have Extended Lead Times

Our team of cannabis branding experts has years of creative experience and mixed agency backgrounds to bring you the best of both worlds. When working with Calyx Creative, you can expect a defined ideation, design, and review process that promotes a reliable partnership with your business.

We’re here to help you achieve efficiency in your operations and deliver quality creative on a shorter timeline and friendlier budget than competitive design firms.

Work With Us 

Creative, consistent branding grows sales and creates a lasting impression on your customers. Consumers notice and appreciate when the packaging they see on the outside matches the product quality and craftsmanship on the inside.

By working with Calyx Creative, you’re not only receiving branding and design from cannabis industry professionals, but you’re also streamlining all of your packaging needs.

Contact us today to get started on your creative journey.